Whois Privacy Protection, sometimes also called WHOIS or Whois Privacy Protection, is a service that conceals the authentic contact info of domain registrants on WHOIS check websites. Without protection, the personal name, postal address and email of any domain registrant will be openly available. Supplying false information during the domain name registration procedure or altering the genuine information at a later time will simply not work, as doing such a thing may result in the domain registrant losing his/her domain name ownership rights. The policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS details must be valid and up to date at all times. The Whois Privacy Protection service was launched by registrars as a response to the rising concerns for potential identity theft. If the service is enabled, the domain name registrar’s contact details will be displayed instead of the domain registrant’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, even though there are some country-code extensions that do not.